Fashion


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Balenciaga has a Chief Marketing Officer

Balenciaga, which belongs to the luxury group Kering, has not had a marketing manager until now, ... 


Adidas chooses Shaquille O'neal over CVC capital Partners for Reebok buyout

Already the owner of the Swiss watch brand Breitling (80%), Tipico (60%) and of the international German perfume chain Douglas, the financial investor CVC has attempted to buy ... 


How companies are using scarcity to boost sales and increase the perceived value of their products

According to a study by the University of Maryland in the United States, ... 


Adidas expects billions in losses in China

Due to the COVID-19 pandemic, which has strongly affected almost all activities, the German shoe manufacturer had revised its forecast downwards regarding its sales. 


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How is Nike doing better than Adidas in the footwear battle?

Adidas is considered as one of the most creative and innovative companies in the footwear industry. However the company is still facing the rivalry Nike which is remaining number one. 


Why luxury high end brands like Louis
Vuitton aren't able to make iconic sneakers?

When we talk about iconic sneakers, the first think that comes in mind is shoes like Adidas Superstar, 


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