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Balenciaga has a Chief Marketing Officer

Balenciaga, which belongs to the luxury group Kering, has not had a marketing manager until now, ... 


Oprah , does she do better than the other current female rappers from the Ivory Coast?

The 33-year-old singer, whose real name is Robyn Rihanna Fenty, had no idea that ... 


TikTok does better than Facebook in terms of downloads

According to Le Figaro the Chinese social network of short videos would be the most downloaded application in the world in the whole year 2020. 


Adidas chooses Shaquille O'neal over CVC capital Partners for Reebok buyout

Already the owner of the Swiss watch brand Breitling (80%), Tipico (60%) and of the international German perfume chain Douglas, the financial investor CVC has attempted to buy ... 


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How companies are using scarcity to boost sales and increase the perceived value of their products

According to a study by the University of Maryland in the United States, ... 


PS5 sales continue to impress

The new Playstation 5 console, launched on November 12, 2020, continues to break sales records. 


Rihanna joins the exclusive club of billionaire artists 

The 33-year-old singer, whose real name is Robyn Rihanna Fenty, had no idea that ... 


How Bang&Olufsen's strategy helped the company return to profitability

The Danish manufacturer of high-quality audiovisual equipment and products has achieved a turnover of around 431 million dollars in the 2021/2021 financial year. This is an increase of around 98 million dollars compared to the previous year's turnover of 333.7 million dollars. 


JAY Z founds a cannabis company

Already the owner of a clothing brand, a music label with artists such as lil Uzi vert , Kelly rowland, a sports agency. 


Spotify shops at Instagram and Uber

Tay Alavi, former head of global marketing and communications between March 2019 and August 2020 at Uber and from February 2015 to December 2018, head of global brand marketing at Instagram, is since June again head of global marketing by Spotify. 


La Liga won't make an exception for fc Barcelona regarding the Messi’s case

Spanish football league ́s officials are not prepared to make concessions to help the Catalan club. 


Volkswagen to divest its luxury brand Bugatti

Founded in 1909 by Ettore Bugatti, the French brand was bought by the German manufacturer Volkswagen in 1998. 


Adidas expects billions in losses in China

Due to the COVID-19 pandemic, which has strongly affected almost all activities, the German shoe manufacturer had revised its forecast downwards regarding its sales. 


How is Nike doing better than Adidas in the footwear battle?

Adidas is considered as one of the most creative and innovative companies in the footwear industry. However the company is still facing the rivalry Nike which is remaining number one. 


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Why luxury high end brands like Louis
Vuitton aren't able to make iconic sneakers?

When we talk about iconic sneakers, the first think that comes in mind is shoes like Adidas Superstar, 


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How is Nike doing better than Adidas in the footwear battle?

Adidas is considered as one of the most creative 

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Through our MAGAZINE we want to share our passion for shoes, writing, and advertising, combinedwith our ceativity. 

All this leads us to develop enthralling articles which cover all the aspects oft he footwear industry. To stay in touch with our customers and continue to make our product more fascinating, we also develop creative contents like documentaries, videos interviews etc. The purpose of these contents is first, to enable us to get a head start from our competitors and second to show our followers how some products are made, who made them, and what process is used to bring a product to the market. 

Lastly the idea behind our contents is also to show how some products can create a trend, a hype, how customers appreciate some products etc. 

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